Smile and Wave: A Unique and Inclusive Clothing Brand from Melbourne

Smile and Wave is more than just a clothing brand; it is a testament to inclusivity and creativity. Founded by Sam Chin, this Melbourne-based label draws inspiration from Sam’s Chinese heritage, kitschy Australiana, and her own imagination. The result is a collection of eye-catching, colorful, and fun garments that are loved by people from all walks of life.

Why Smile and Wave Stands Out

Unlike many other brands, Smile and Wave is dedicated to making clothes for everyone. Sam believes that fashion shouldn’t be limited to a certain group or demographic. Whether you’re a skater kid or a bird nerd, Smile and Wave has something that will speak to your style and individuality. It’s all about making fashion accessible and enjoyable for everyone.

A True Labor of Love

Sam’s passion and dedication are evident in the six years she has spent building Smile and Wave. As the sole owner and operator, she takes on every aspect of the business, from designing and running to organizing, selling, and shipping. Every garment that bears the Smile and Wave label is a product of Sam’s hard work and talent.

To celebrate the recent release of the Enter the Unknown Collection, you can find their incredible designs conveniently available for purchase at www.boardstore.com.au.

Get to Know Sam Chin in Her Own Words

In an exclusive interview, Sam shares her thoughts and insights about Smile and Wave:

“I just think it’s weird sometimes that brands only want to sell to a certain group. It makes sense, but for me, I want a skater kid to say they love Smile and Wave; I want some bird nerd to say they love Smile and Wave. I want everyone to enjoy it, if I’m going to bother making it, I want it to be worn.”

It’s this mindset that sets Smile and Wave apart from the rest. By embracing diversity and fostering a sense of community, Sam has created a brand that resonates with people from all backgrounds.

To learn more about Smile and Wave and explore their latest collection, check out the full article here.