Polarising Polar
European two time brand of the year Winners – Polar have been one of the most groundbreaking and influential brands since their start.
Pontus Alv, owner and founder of polar spoke to Kingpin magazine “My whole idea for this brand is that I want to inspire artists to inspire themselves – that’s kind of like my rules to live by. I think that is the main point, we are not just a brand that wants to present: ‘Oh here’s these guys, here’s these products, buy our shit because we’re cool.’ We want to show ways for people to be inspired though artwork, maybe photography, films, building your own skateparks and skate spots. We really want to show a way for skaters to be inspired; I think that’s important as a brand. All these people are always talking about giving back to the scene and it’s hard to do it, but we try our best to try and inspire people and hopefully their creativity shines through.”
This unique brand identity is a major factor as to what has lead to the brand becoming one of the most interesting and sought-after brands in the market today. Polar has something unique going for it that many skateboarders haven’t seen before. Pontus believes Polar is not dedicated to a single type of skateboarding, leave the doors open for skateboarding to be as a creative as possible “I don’t want to be a brand that represents only one type of skating; I want Polar to represent all types of skating from tranny, to creative street-skating, to tech skating, to big hammers because I love it all. And that’s why I think everyone can find something they can connect to in Polar.”
Since it’s inception Polar has produced an incredible array of product to support it’s plight in creative expressionism in skateboarding. Producing both popsicle shaped decks along with an array of unique shapes, along with their incredibly popular t-shirt and denim range and much more.
For more on Polar drop into one of our three Sunshine Coast boards to check out Polar’s board in the flesh or grab one online.
CHECK OUT POLAR'S RANGE TODAY!
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